Qianwen had 158 million monthly active users in September, a year-on-year increase of 5077%, a decrease of about 9 million compared to June

According to the latest rankings from QuestMobile, in September 2026, Alibaba's AI application Qianwen App reached 158 million monthly active users, a year-on-year increase of 5077%, ranking first in growth among apps with over 100 million monthly active users. In the domestic AI native app rankings, Qianwen ranks second, surpassing DeepSeek's 123 million, but still below the first place, Doubao, which has 419 million.

This growth is related to Alibaba's large-scale promotion. In November last year, the Tongyi App was renamed to Qianwen. This Spring Festival, Alibaba announced an investment of 3 billion yuan to launch a free order campaign, allowing users to order milk tea and takeout through AI. The campaign link was widely shared in WeChat groups, and the system experienced delays due to increased traffic. QuestMobile data shows that on the first day of the campaign, Qianwen's daily active users rose from about 7.06 million to 58.48 million.

The year-on-year growth of 5077% was also influenced by last year's low base. Based on year-on-year data, Qianwen's monthly active users were about 3.05 million in September last year. By March this year, Qianwen's monthly active users had reached 166 million, rising to 167 million in June, and then falling back to 158 million in September, a decrease of about 9 million compared to June, with a decline rate of approximately 5.4%.