Karen has over 10 years of strategic communications experience, spanning financial, corporate and crisis communications across various industries but predominantly in the technology arena. She started her career with FTI Consulting, advising clients in the disruptive technology sector, from start-ups through to FTSE 250 listed companies in London. She has extensive experience in helping clients with strategy development and implementation, M&A and IPO comms, corporate brand building and positioning, as well as leading media campaigns. Since moving to Hong Kong from London in 2016 she has worked with some of the world’s most well-known communications agencies, as well as in-house for various firms in the technology space, eventually transitioning to advising crypto and Fintech companies including exchanges and digital assets custodians. Karen is currently with First Digital, a qualified custodian and licensed trust company as Head of Communications and Strategic Partnerships. Her role encompasses devising a communications strategy to help elevate brand awareness, building core key messages and company narrative to help position First Digital as a trusted, fintech in an evolving space. In addition to this, she is responsible for overseeing and managing all business development, partnership communication & workflows in Asia. She is a big advocate of women in web3 and is part of many women led projects and networks in the space.