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Huobi HTX donated $100,000 to the internet celebrity monkey Punch and appointed him as the brand ambassador

Feb 21, 2026 16:13:13

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Huobi HTX global advisor Sun Yuchen announced on X that Huobi HTX will donate $100,000 to Punch, the macaque living in the Ichikawa Zoo in Japan, to improve its habitat and support its growth, while also appointing Punch as the "official brand ambassador of Huobi HTX."

It is reported that Punch was abandoned by its biological mother shortly after birth and was isolated by its peers in the zoo. It regards the gorilla plush toy given by the zookeepers as a mother figure, always keeping it close, even tightly hugging "mom" when bullied by other monkeys. Punch's videos quickly went viral on the internet, and its tenacity has garnered global attention.

Sun Yuchen stated, "This bravest little macaque, Punch, has captured the hearts of the world. We are deeply moved by its resilience. To ensure it receives the best care at the Ichikawa Zoo, Huobi HTX is committed to donating $100,000 to support its growth and habitat development."

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