MrBeast acquires the youth-focused banking app Step

Beast Industries announced that it has acquired the mobile banking app Step, aimed at teenagers and young adults, to enhance its presence in the financial services sector. Step currently has over 7 million users and has raised approximately $500 million from investors such as Stephen Curry and Justin Timberlake.

Beast Industries CEO Jeff Housenbold stated that this acquisition will leverage technology-driven solutions to improve the financial health of its audience. Previously, Ethereum warehouse company BitMine Immersion Technologies invested $200 million in Beast Industries in January, and both parties are exploring the integration of DeFi features into the financial platform. Additionally, Beast Holdings filed a trademark application for MrBeast Financial in October, covering businesses such as cryptocurrency trading and payment processing.