Hurun Report: The commonly used information platforms for high-net-worth individuals are Xiaohongshu and Douyin, and the commonly used AIs are DeepSeek and Doubao

The Hurun Research Institute today released the "2026 Hurun Quality Life Report for High Net Worth Individuals in China," which states: "The commonly used information platforms are Xiaohongshu and Douyin, the commonly used AIs are DeepSeek and Doubao, and the most followed financial bloggers are Wu Xiaobo Channel, Xiao Lin Says, and Ren Zeping."

61% of the surveyed high net worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin. 32% of high net worth individuals frequently watch WeChat Video Accounts, and 24% frequently watch Bilibili. The enthusiasm for Eastmoney and Zhihu exceeds 20%, while Tonghuashun and Wind Info receive 14% enthusiasm.

By age group, over 70% of U25 individuals use Xiaohongshu and Douyin as their most common information platforms, while U40 and those over 45 prefer to use Video Accounts. The audience for professional investment software like Eastmoney, Wind Info, and Tonghuashun is mainly U35 and U40.

The top three financial bloggers that high net worth individuals most frequently follow are Wu Xiaobo Channel (38%), Xiao Lin Says (23%), and Ren Zeping (17%).

The most commonly used AI assistants among the surveyed high net worth individuals are DeepSeek and Doubao. By age group, U25 most frequently uses ChatGPT, while U30, U35, U40, and U45 predominantly use DeepSeek, and respondents over 45 most frequently use Doubao.