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PayPal: 39% of merchants in the U.S. have accepted cryptocurrency payments, and 60% of the top 25 banks have entered the Bitcoin business

Jan 28, 2026 11:04:58

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PayPal and the National Cryptocurrency Association (NCA) survey shows that 39% of U.S. merchants have accepted cryptocurrency payments, and 84% expect it to become the norm within five years.

Strong consumer demand: 88% of merchants have received inquiries from customers about cryptocurrency payments, with the highest demand from millennials (77%) and Generation Z (73%); the hospitality industry (81%) and digital goods and luxury retail (76%) lead the way. 90% of merchants stated they would accept cryptocurrency payments if the process were as simple as credit cards.

Additionally, among the top 25 U.S. banks by assets, 15 have launched or announced Bitcoin custody trading services, including JPMorgan, Goldman Sachs, and Morgan Stanley. Analysts believe that 2026 could be a turning point for cryptocurrency payments.

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