Steak'n Shake increases Bitcoin investment, and sales revenue in the form of Bitcoin will be fully included in strategic reserves

Jan 28, 2026 10:25:01

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The American fast-food chain Steak'n Shake announced an increase in Bitcoin investment, adding $5 million in Bitcoin investment (nominal value). In addition, the company also announced that all sales revenue received in Bitcoin will be included in the company's strategic reserves.

Last May, the company announced that it would support Bitcoin payments in its stores across the United States. In November, Steak'n Shake announced the establishment of a strategic Bitcoin reserve.

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