First Release Advantage: A Comprehensive Review of Huobi HTX's 2025 Annual Asset Inventory and Listing Strategy, Building a High Liquidity Asset Ecosystem with Long-Termism

Jan 26, 2026 14:53:52

Share to

In 2025, against the backdrop of macroeconomic uncertainty and frequent shifts in the narrative of the cryptocurrency industry, asset selection capability became a significant manifestation of the core competitiveness of trading platforms. Looking back over the year, Huobi HTX continuously evolved its asset listing and governance system, covering diverse sectors while establishing an asset ecosystem that combines wealth effect and liquidity through the launch of high-quality new assets and a strict selection mechanism.

Annual Asset Data Overview: Broad Coverage, High Hit Rate, Strong Governance

According to annual report data, in 2025, Huobi HTX had over 922,000 users participating in spot trading, with a total trading volume exceeding 19 trillion USDT, a year-on-year increase of nearly 30%; the annual grid trading volume grew by 97%, and grid capital accumulation increased by 100% year-on-year.

In terms of asset listings, Huobi HTX launched a total of 166 cryptocurrencies throughout 2025, covering multiple core and emerging sectors such as Layer 1 / Layer 2, public chain ecosystems, MEME, AI, RWA, stablecoins, DeFi, and Perp DEX, resulting in a more balanced asset structure. Among them, the number of first-launch projects reached 76, maintaining a leading position among mainstream exchanges. In terms of market performance, 96 cryptocurrencies saw price increases exceeding 100% after listing, with the highest increase reaching 9500% at one point. The foresight of Huobi HTX in early asset discovery and narrative judgment is strongly evidenced by the data.

While continuously launching new assets, Huobi HTX also strengthened its asset governance capabilities. Throughout 2025, a total of 241 cryptocurrencies were delisted, primarily targeting assets with no project progress for a long time, significantly reduced liquidity, or those no longer meeting the platform's trading standards, ensuring that the overall asset pool of the platform maintains sufficient liquidity and tradability, providing users with a more stable and efficient trading environment.

Annual Asset Review: First Launch is Not Coincidental, but the Result of Continuous Strategic Evolution

Huobi HTX has always been committed to discovering high-quality assets with hot influence, community resonance, and long-term value potential. Looking back at 2025, Huobi HTX continuously focused on wealth effects, launching several phenomenon-level wealth-generating assets ahead of time, such as PIPPIN (95x), DONKEY (69x), M (42x), and TRUMP (10x). As Huobi HTX global advisor Justin Sun said, the platform's listing standard is "hot," "if it's hot, we list it; if it's not, we don't," but the logic behind these few words is not simply a single-point bet, but a systematic listing strategy built around narrative judgment, community consensus, liquidity validation, and deep cooperation.

Through deep collaboration with quality projects and a focus on value coins and first-launch strategies, Huobi HTX has repeatedly anticipated "hot" projects, playing the role of market pioneer. Several projects that launched on Huobi HTX were subsequently listed on leading platforms like Binance, allowing Huobi HTX users not only to buy at low prices but also to enjoy the significant cross-platform premium brought by the transition from early discovery to mainstream recognition.

1. Grand Narrative Priority: Completing First Launch Positioning Before Mainstream Sentiment Forms

In 2025, political narratives and macro topics entered the cryptocurrency market on a large scale for the first time, and Huobi HTX achieved a key lead in this sector.

In January, Huobi HTX launched TRUMP as the first platform globally. This asset was personally announced by Trump on Truth Social as the "official Meme coin," quickly igniting market sentiment after its launch, with a maximum price increase of 10 times, becoming one of the most traded and user-participated phenomenon assets of the year.

In May, Huobi HTX again led the industry by launching the USD-pegged stablecoin USD1 issued by the Trump family-associated project World Liberty Financial (WLFI) as the first platform globally, and in September, it launched its governance token WLFI, becoming the first mainstream exchange to deeply recognize and systematically expand this ecosystem, introducing a new political financial narrative sample to the industry.

2. Community Sentiment and Ecological Cycle Resonance: Accurately Capturing BSC Ecology and CZ Influence Narrative

During the rapid evolution of the BSC ecosystem, Huobi HTX maintained close tracking of community sentiment and core narratives, achieving multiple high-hit layouts in 2025.

In March, closely following the narrative of CZ's influence and Middle Eastern capital injection into Binance, Huobi HTX launched TST and MUBARAK, both of which doubled in price after listing. Subsequently, the highly popular community assets BANANAS31 and DONKEY were launched, achieving astonishing increases of 13 times and 69 times, respectively; in July, M became one of the strongest assets in the BSC phase with a 42 times increase. In October, Huobi HTX launched GIGGLE as the first platform, which saw a 4 times increase after listing on Huobi HTX and landed on Binance spot two weeks later, further validating Huobi HTX's "first launch effect."

During the same period, Huobi HTX also became the first centralized exchange globally to support Chinese Meme spot trading, taking the lead in launching "Binance Life," and completed the upgrade of the Chinese trading pair spot system ahead of Binance, achieving market positioning 87 days in advance.

3. Forward-Looking Layout of New Narratives: Early Coverage of AI Agent, DEFAI, and Payment Sectors

Before the true explosion of the AI Agent and DEFAI concepts, Huobi HTX had already completed deep layouts. PIPPIN, launched in January, experienced explosive growth in November, with a maximum increase of 95 times, becoming one of the most representative wealth-generating assets in the AI Agent sector. At the same time, Huobi HTX achieved comprehensive early coverage of DEFAI and AI Agent projects such as GRIFFAIN, HAT, AI16Z, and SWARMS, with most assets achieving significant price increases after listing, validating Huobi HTX's early judgment capability on emerging technology narratives.

In addition, Huobi HTX was the first to complete full coverage of the emerging X402 sector, launching the leading BASE chain project PING and the leading Solana chain project PAYAI, and achieved a phase doubling after Coinbase launched the X402 V2 version, becoming the only trading platform supporting transactions of core assets in this sector.

4. Continuous Attention to Long-Term Value: Perp DEX Derivatives Infrastructure

In addition to the high-heat narratives pursued by the market, Huobi HTX also focuses on technology-driven practical application sectors.

In September, Perp DEX (perpetual contract exchanges) became the market focus, and Huobi HTX quickly completed its positioning on cutting-edge infrastructure. ASTER, as a benchmark project for Perp DEX on the BSC chain, saw a 3 times increase in Huobi HTX within a week of its first launch before landing on Binance; the key project AVNT in the Base ecosystem also performed strongly after launching on Huobi HTX, bringing users a 14 times high return.

Outlook for 2026: Value Return, Discovering Potential Assets, Continuing the "First Launch"

Entering 2026, under the background of institutional funds dominating and the market gradually maturing, Huobi HTX will further strengthen its strategy of "value return, discovering potential assets." In the future, Huobi HTX will prioritize the launch of assets with real income anchoring, compliance, and sustainable business models; for high FDV, low circulation VC coins and Meme projects with no practical application and purely emotion-driven, the strictest admission review in history will be implemented to effectively protect user asset safety.

Shifting from traffic-driven to value-driven, solely to allocate quality assets for users. Centered around the three major screening criteria of "real income anchoring, strong compliance, and sustainable models," Huobi HTX will focus on four major deterministic sectors: RWA and tokenized assets, prediction markets, income-verifiable Perp DEX and derivatives infrastructure, as well as mobile-first PayFi and super DApps.

With a long-termism approach, Huobi HTX is building a secure, transparent, and sustainably self-generating asset ecosystem, providing a more reliable value discovery platform for global users.

About Huobi HTX

Founded in 2013, Huobi HTX has developed over 12 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem, covering digital asset trading, financial derivatives, research, investment, incubation, and other businesses.

As a leading global Web3 portal, Huobi HTX adheres to the development strategy of global expansion, ecological prosperity, wealth effect, and security compliance, providing comprehensive, safe, and reliable value and services for virtual currency enthusiasts worldwide.

Recent Fundraising

More
-- Jan 27
$75M Jan 27

New Tokens

More
Jan 30
Jan 28
3KDS 3KDS
Jan 27

Latest Updates on 𝕏

More