X Product Manager: The X platform has continuously optimized the user interest matching mechanism over the past 6 months

Jan 20, 2026 08:48:21

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The head of product at X, Nikita Bier, stated in a post on the X platform that enabling new accounts to grow quickly on the X platform is one of the biggest challenges the app faces and is key to unlocking growth. Since the X platform is based on an interest graph, relevant dynamics cannot be obtained by syncing contacts, and advanced users need to spend years searching for accounts and organizing their timelines.

Over the past 6 months, the X platform has been iterating daily, aiming to help new accounts find content of interest more quickly and easily on the X platform, and this issue is currently being addressed.

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