The parent company of Moonbirds releases the "Birbillions" strategy: benchmarking against Pop Mart, aiming for 1 billion dollars in physical revenue

According to official news, Moonbirds' parent company Orange Cap Games (OCG) has officially released the "Birbillions Thesis" white paper, proposing a hybrid business model of "physical collectibles + crypto memes."

The white paper points out that the core pain point of the crypto industry lies in the disconnection between "serious companies" and "absurd memes." OCG aims to capture the attention of non-crypto users through the distribution of physical toys (via channels like Asmodee, GTS, etc.) and uses the $BIRB token as a value coordination layer.

Data shows that OCG's physical revenue in its second year of operation has reached $8 million. The argument claims that its goal is to become the first crypto-native consumer company that does not rely on transaction fees or token sell-offs, but instead achieves $1 billion in annual revenue through physical sales.