Financial Times: PwC is increasing its efforts in the cryptocurrency sector

According to the Financial Times, as the Trump administration embraces digital assets, one of the "Big Four" accounting firms, PwC, has decided to increase its investment in the field after maintaining a cautious stance on cryptocurrencies for years.

Paul Griggs, the U.S. leader of PwC, stated in an interview that this strategic shift occurred last year, against the backdrop of the U.S. appointing pro-crypto regulatory officials and Congress passing several new legislations regulating digital assets, such as stablecoins.

Griggs said, "The Genius Act and the regulatory guidelines surrounding stablecoins, I believe, will enhance market confidence in this product and asset class. Asset tokenization will also continue to evolve, and PwC must be part of this ecosystem."

His remarks highlight that a series of actions by the Trump administration regarding cryptocurrency policy have finally prompted blue-chip companies to believe they can genuinely enter this long-avoided digital asset market.