Coinbase CEO responds to doubts: The market's understanding of "content/creator tokens" is still insufficient

Jan 03, 2026 10:45:51

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Former Coinbase employee hish posted on the X platform early this morning, stating that Coinbase has not yet truly understood the value of content tokens. Content tokens must have sustainable revenue capabilities and be able to share value with token holders; otherwise, it is difficult to form long-term value accumulation. If Base cannot solve this core issue of revenue sharing, related content tokens may ultimately just become more beautifully packaged meme coins. In contrast, the construction of creator tokens has a higher threshold and is more challenging, so exploring project tokens may be a more realistic path, but this may require Coinbase to make certain trade-offs at the wallet application level.

In response, Coinbase CEO Brian Armstrong stated that there is still a lack of understanding in the market regarding the essence of content tokens and creator tokens. He mentioned that when users purchase content tokens, they can indirectly promote the economic activities and demand of the underlying creator tokens, as both can achieve value linkage and transmission through liquidity pool mechanisms.

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