Crypto.com partners with sports merchandise giant Fanatics to launch the prediction market Fanatics Markets

According to The Block, one of the world's largest sports apparel companies, Fanatics, announced on Wednesday the launch of a fan-driven prediction market platform through a strategic partnership with Crypto.com. Similar to industry leaders Polymarket and Kalshi, Fanatics Markets will allow users to trade contracts predicting the outcomes of real-world events.

Fanatics Markets will be launched in two phases. The first phase goes live today, offering event contracts in sports, finance, and economics. The second phase will start early next year, at which point Fanatics Markets will expand to include event contracts related to cryptocurrency, stocks/initial public offerings (IPOs), climate, pop culture, technology/artificial intelligence, movies, and music.