Adidas and Stepn are shifting from NFTs to physical products, planning to launch sneakers this month

Dec 5, 2024 20:26:53

according to The Block, the footwear and sportswear giant Adidas and its blockchain partner Stepn announced on Thursday that they will release a limited edition of physical shoes.

This move follows the announcement in April of Adidas's collaboration with the Solana-based fitness app Stepn to release 1,000 NFTs, which make up the Stepn x Adidas Genesis Sneakers collection.

Stepn stated in a press release that later this month, the two companies will launch "a limited edition of 1,200 pairs of Adidas Ultraboost 5 physical running shoes." The Adidas-Stepn shoes will only be available on the MOOAR marketplace.

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