Notcoin founder: Companies like Binance are trying to replicate Notcoin's low-cost customer acquisition model

according to The Block, Notcoin founder Sasha Plotinov stated that many companies or projects are trying to replicate Notcoin's successful model, including Binance. Plotvinov estimated, "The customer acquisition cost for a company (like an exchange) is between $10 and $15. But through Telegram mini-games, the cost can be reduced to below $1. This is not only attractive to companies but also makes the competitive environment fairer."

Plotvinov mentioned that the point-earning game model is unsustainable, so Notcoin has been trying to diversify, including a Telegram game called "Lost Dogs" released in August. Additionally, Notcoin recently launched a game called "Not Pixel," which attracted about 17 million new users within weeks. With the support of Notcoin, Helika also launched a $50 million Telegram game accelerator this year.