Reputable enables personalized, evidence-based health optimization on a large scale, creating a decentralized data economy for wellness. It empowers a community of enthusiasts and biohackers to collectively discover better health, while allowing them to monetize their data from wearables, lab results, and experiments. All data is encrypted and anonymized, protecting user privacy, and aggregated into novel datasets that were previously not available in an open market, providing insight and value for data buyers, from regulators to health insurers and innovators.