Mercury is a company that engages fans of collegiate sports programs. They create collegiate fan platforms to strengthen the connections between fans, student-athletes, and universities by using digital assets. Mercury's main products are localized, university-branded community platforms that use NFTs to provide remarkable fan experiences. Before launching each platform, Mercury works closely with athletic programs to personalize special features and experiences based on the school's traditions, rivalries, values, and other unique aspects. NFT-based memberships and NFT-restricted events are integral parts of Mercury's platforms. In addition, each school platform will incorporate native chat and social media elements that will reward meaningful engagement while constructing a unified digital community.