Itoka is a decentralized music platform to enable data self-sovereignty, the permanence of music storage, digital rights management, global music accessibility and creator governance. Itoka, co-founded by Malcolm Yang and Yihao Chen, seeks to “tokenize” music content, specifically AI-generated content, on the blockchain so that creators can independently license that content and receive compensation every time it’s used. Itoka plans to temporarily hold the ownership of songs and give creators full licenses for their commercial use, while at the same time preventing plagiarization and “unlawful monetization” on its platform.