GPEX (Global Points Exchange) is a blockchain-based financial platform that boosts the utility of loyalty points scattered across financial institutions, credit card companies, airlines, and retail stores. It converts these illiquid assets into liquid assets. GPEX offers a new way of collecting and spending Brand Points. Users can swap their unused Brand Points for GPW, the GPEX native stablecoin, and trade GPW for GPX tokens, the GPEX tokenized cryptocurrency. These can then be traded on exchanges, or even used to purchase exclusive NFT items.