Performances
RD Popularity Index
RD Growth Index
| 1h | 24h | 7d | 30d | 60d | 90d |
|---|---|---|---|---|---|
| 1.15% | 0.22% | 14.18% | 25.03% | 20.04% | 18.56% |
Comparison
Fundraising
Parent Company
Tokenomics
Unlock Progress
Unlock Event
| Date | Unlocked Token Amount | Unlocked M.Cap | M.Cap (%) | Allocation |
|---|---|---|---|---|
| Oct 28, 2026 | 27.08M BIRB | $1.26M | 9.5% | 1 Allocation |
| Nov 28, 2026 | 27.08M BIRB | $1.26M | 9.5% | 1 Allocation |
| Dec 28, 2026 | 27.08M BIRB | $1.26M | 9.5% | 1 Allocation |
Follow Updates
Follow Lists
People
About Moonbirds
Moonbirds is a collection of 10,000 PFP NFTs, but it has evolved beyond just an NFT project. After being acquired by Orange Cap Games, it has transformed into an IP-centric brand with businesses spanning physical collectibles, trading card games, mobile games, and the $BIRB token. Their core model is "Blind Box 2.0," where each box contains a physical toy, trading cards, and an NFT, distributed through mainstream channels like GTS Distribution into physical retail stores.
The core competitiveness lies in brand reinvention: shifting from Moonbirds to Birb and Birbish, targeting younger, more avant-garde audiences with meme attributes and cultural propagation. They also leverage AI technology to reduce content production costs and emphasize the bridge role of crypto-native IP connecting Web2 and Web3 worlds.
Regarding market pain points, the NFT market remains depressed with trading volumes far below 2021 levels, and the brand had been dormant for a long time. Solutions include using physical products to attract new users, demonstrating utility through airdrops, and maintaining growth through diverse activations.
In the past six months, Nesting 2.0 launched, allowing holders to claim birb tokens on the 28th of each month for the next 24 months, aligning holders with long-term ecosystem growth. Brand reinvention continues with Web2 partnerships and expanded physical retail channels. Overall, Moonbirds is transitioning from a purely digital collectible to a cultural brand integrating online and offline experiences.
Moonbirds launched the BIRB token with an FDV close to 300 million USD. Nesting 2.0 went live simultaneously, enabling holders to receive token rewards over the next 24 months. This long-term distribution plan marks the project's core transition from static NFT collection to a utility token economy.
In the past six months, the main bearish factor was token unlock: per RootData, Moonbirds (BIRB) unlocked about 27.08 million tokens on July 28, worth ~$1.55 million, increasing circulating supply and potentially pressuring the price.
Co-founders:
Kevin Rose: Serial entrepreneur, founder of Digg, early investor in Twitter/Facebook, later founded Proof Collective and Moonbirds.
Justin Mezzell: Designer/illustrator, co-founded Moonbirds with Kevin, serving as Chief Product Officer.
Current key executives:
- Spencer: Current Moonbirds lead, former major Pudgy Penguins holder, selected to take over from Yuga Labs and lead brand revival.