Hume

Hume is a Web3 record label and entertainment studio based in Los Angeles, founded in 2021. Its core business revolves around creating and managing "metastars" — virtual artists who exist across both digital and physical worlds. These artists are developed in-house by a team of writers, producers, animators, and storytellers, and are designed to have rich backstories and personalities that resonate with fans. Hume also operates a fan engagement platform where NFT holders can vote on decisions such as single releases and merchandise, giving fans direct influence over an artist's creative direction.

The company's core narrative centers on the "Hume Collective" — a group of hybrid virtual-physical artists from a fictional future who fight to keep the metaverse open for self-expression. This storytelling-driven approach aims to differentiate its artists from earlier virtual acts like Lil Miquela, which often lacked deep narrative foundations.

Hume addresses two key market pain points. First, traditional record labels are described as bureaucratic and ill-suited for Web3, limiting direct artist-fan connections. Second, previous virtual artists often felt shallow or fake due to thin backstories, failing to build genuine emotional attachments with audiences. Hume tackles this by building fully fleshed-out characters with coherent universes.

Regarding developments in the past six months (2026-03-12 to 2026-09-12), no reliable public information is available. No significant negative events were found in the past two years.