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BAXUS

A blockchain-powered NFT marketplace for trading and custody of rare spirits

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This content is generated by RD AI and is for reference only

BAXUS is a blockchain-based NFT marketplace for rare spirits and wine. It binds physical bottles to digital tokens, offering authentication, custody, insurance, and trading services. The platform ensures ownership transparency through NFTs and records transaction history on the blockchain.

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About BAXUS

BAXUS is a peer-to-peer marketplace for rare wines and spirits built on the Solana blockchain. Its core model: sellers ship physical bottles to BAXUS, which authenticates, catalogs, and stores them in climate-controlled vaults, then mints an NFT representing ownership of that specific bottle. Trading happens via the NFT—the bottle stays in storage. Buyers can pay with cards, ACH, wire, or crypto (including USDC), and can redeem the NFT to take physical delivery. Sellers set fixed prices with no auction clocks; BAXUS charges a 10% seller fee and no buyer premium.

The pain points it addresses: traditional auction houses impose time pressure and heavy buyer premiums; private transfers lack authentication; counterfeiting is a persistent risk; and premium bottles are illiquid with questionable provenance. By tokenizing physical bottles and linking them to verifiable on-chain records, BAXUS creates a transparent, always-on market. It also partners with lending protocol Unloc, letting holders borrow against tokenized whiskey—useful for distilleries that must age spirits for years before selling.

Recent developments (March–September 2026): In December 2025, BAXUS launched an app on the Solana Mobile dApp store, letting Seeker users scan bottle barcodes in retail stores and log prices. Each contribution earns points redeemable for prizes, feeding a crowd-sourced pricing database covering over 75,000 products with MSRP and real-world transaction data. In April 2026, the platform added a buyer-initiated offer system, introducing negotiation and price discovery. A limitation: the crowd-sourced price data may skew toward specific regions or products if participation remains concentrated.

Updated: Sep 12, 2026

Co-founders & Core Executives:

  1. Carrie Kellar (Co-founder & CTO): Columbia University graduate, specializing in AI/ML. Previously worked in finance (CIBC) and software engineering (NYT). Led blockchain initiatives at BAXUS.

  2. Tzvi (Todd) Wiesel (Founder & CEO): Experienced whisky trader/investor. Former Managing Director at The Negotiation Institute, served in Israeli Defense Forces. Columbia University alum, MBA from London Metropolitan University.

Updated: Sep 7, 2026