Xiaohongshu internal test "Dada" App supports AI partners and group chats

According to "Du Jia," Xiaohongshu is currently testing an independent app called "Dada," positioned as an AI partner community platform. Users can create and share domain agents (referred to as "partners") through a low-code approach. Currently, dozens of partners have been launched in areas such as design aesthetics and job hunting, supporting text and image conversations.

Unlike products that focus on autonomous cross-application task execution, Dada downplays the AI's autonomous action capabilities and instead enhances the transmission of experience between people: AI serves as a container, with the underlying professional logic encapsulated by the creator. Users can transform their personal methodologies into reusable, deliverable AI personas. The product also opens up group chat capabilities, allowing users to pull partners into conversations as group members, participate in multi-person discussions, and supports one-click sharing of invitation links to WeChat. After binding their Xiaohongshu account, partners can read public profile information to provide answers that better align with personal preferences. The product is still in the testing phase, and its specific form will be subject to official announcements.