Grayscale placed Zcash advertisements in the print edition of The Wall Street Journal, planning to invest 1 million dollars to support its ecosystem

Grayscale announced the launch of the investor education platform Zcash Invest and placed a cover advertisement in the print edition of The Wall Street Journal to promote Zcash and its Zcash ETF (ZCSH). This promotional campaign will also cover channels such as outdoor advertising, streaming media, and social media.

Grayscale plans to use all the initiation fees collected in the first year for ZCSH as an exchange-traded product (ETP) to support the development, promotion, and education of the Zcash network, and plans to provide $1 million in funding to relevant nonprofit organizations and projects.

The first $400,000 has been granted to the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs, and Project Tachyon, with each receiving $100,000.