Animoca Brands announced an investment in AVAX tokens, aiming to promote the expansion of Avalanche in Asia and the Middle East

According to The Block, Animoca Brands announced an investment in the Avalanche blockchain native token AVAX and reached a strategic cooperation with Avalanche developer Ava Labs to jointly promote the development of the Avalanche ecosystem.

A spokesperson for Animoca Brands declined to disclose the scale of the investment and other terms. In terms of cooperation, both parties will focus on deploying capital to Avalanche ecosystem projects, exploring product integration, and providing advisory support, with key areas including real-world asset (RWA) tokenization, entertainment, and digital identity. In terms of regional layout, the initial focus will be on Asia and the Middle East, with Animoca Brands stating that it has established regional infrastructure and institutional relationships in these two areas for commercial deployment of Avalanche ecosystem projects.