Animoca Brands will collaborate with SRE Group and invest in its subsidiary GROW Digital Wealth

According to the official blog, Animoca Brands announced that it has signed a letter of intent with the investment and asset management platform GROW Investment Group (referred to as GROW). Under this letter of intent, Animoca Brands will establish a strategic partnership with GROW and make an equity investment in GROW Asset Management (HK) Limited. GROW Asset Management (HK) Limited will subsequently be renamed GROW Digital Wealth (referred to as GDW), becoming GROW's flagship platform.

According to the proposed cooperation agreement, Animoca Brands and GROW will develop GDW into one of the first platforms in Asia to offer both cryptocurrency and traditional financial investment products to family offices and ultra-high-net-worth individuals. GDW holds licenses for Type 1 (dealing in securities), Type 4 (advising on securities), and Type 9 (asset management) issued by the Hong Kong Securities and Futures Commission.

Animoca Brands plans to introduce crypto assets (including real-world assets) to the GDW platform, while GROW will bring its selected investment products to GDW. Independent Financial Advisors (IFAs) will be able to provide their clients with cryptocurrency and traditional financial products through GDW, which meets institutional standards and compliance. As part of the proposed transaction, Animoca Brands plans to acquire up to 15% of GDW's equity, subject to the final agreement and any necessary approvals.