KuCoin's eighth anniversary brand upgrade, building trust in every transaction

ChainCatcher news, the globally leading cryptocurrency exchange platform KuCoin celebrates its eighth anniversary milestone and officially launches a brand image renewal, deepening the brand proposition of "Trust First. Trade Next." This upgrade focuses on the power of trust, partnering with global brand ambassador and golf champion Adam Scott to convey the core values of safety, transparency, and compliance.

The simultaneously released brand film uses "Waves and Heritage" as its imagery, telling the story of a father and son navigating the storms together, symbolizing that KuCoin has always relied on trust as its foundation over the past eight years, accompanying users through market fluctuations and moving forward steadily. The film profoundly illustrates that only with the support of trust can every exploration and innovation be more courageous and meaningful.

Through this brand upgrade, KuCoin reiterates its long-term commitment to user safety and trading stability, aiming to become the most trusted trading partner for global users in the rapidly evolving cryptocurrency world.