Jeff Staple (born Jeffrey Ng) is a creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. He is the founder of REED ART DEPARTMENT (f.k.a. Staple Design) and has worked on creative projects ranging from startup brands to Fortune 100 companies. Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo. He also founded experiential lifestyle boutique, REED SPACE in 2002. Today, jeff oversees US Creative Operations for HBX New York — HYPEBEAST’s retail banner. jeff is the host of HYPEBEAST’s popular podcast “The Business of HYPE” and is one of the most prominent teachers on SKILLSHARE. He is also a frequent moderator, lecturer and keynote speaker at industry panels & conferences. jeffstaple continues to expand his “Positive Social Contagion” worldwide going on two decades — and counting.