Citi Ventures catalyzes innovation and accelerates growth. The group invests in and partners with category-defining startups with the potential to augment and enhance Citi's products and services. It also works with Citi colleagues, clients, and the innovation ecosystem to experiment with next-generation technologies and develop new products and services that respond to the changing landscape of the 21st century. Since its founding in 2010, the team has invested in more than 100 startups across seven focus areas, from Fintech to DLT & Digital Assets.