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About VeeFriends
VeeFriends is an NFT community project and entertainment company founded by Gary Vaynerchuk, built around a universe of more than 250 characters, each embodying traits such as empathy and resilience. Its operations include Series 1 and Series 2 NFTs, physical trading cards (Topps Chrome and the VeeFriends TCG), BOOK GAMES, the Burn Island redemption platform, events, and brand partnerships. The core proposition is combining character IP with holder utility: NFTs function not only as collectibles but as keys to VeeCon access, exclusive physical items, and experiences. Burn mechanics reduce supply while sustaining demand. The market pain point it addresses is that many NFT projects lack real utility and ongoing content; VeeFriends responds with physical products, live-stream shopping, and a redemption platform that gives holders tangible value.
In the past six months (March 4 to September 4, 2026), VeeFriends focused on the 2026 Treasure Chest. From April 2 to April 9, it ran the H.E.R.O. preorder exclusively for NFT holders at $299–$359, containing 17 collectibles including 3 exclusive Super Stickers, 2 exclusive pins, an NGC-graded coin, and a comic book. A standard edition with 13 items at $399 is planned for later retail. This release introduced the H.E.R.O. holder-exclusive sale format, with delivery expected in Q4 2026. No major negative developments were found. Sources: , .
VeeFriends was founded by Gary Vaynerchuk in 2021. On May 11, 2021, Series 1 NFTs were released, with 10,255 tokens featuring 268 hand-drawn characters, each also serving as a ticket to VeeCon 2022-2024, establishing a foundation of collectibles plus experiences.
In April 2022, Series 2 launched with 55,555 NFTs, animating the original hand-drawn characters for the first time and introducing 15 new characters, expanding the character universe.
In February 2023, Burn Island went live, allowing users to burn tokens such as BOOK GAMES for physical or digital rewards, creating dynamic scarcity and an economic model.
From 2024, the project entered the Canon Age, building a narrative universe centered on comics, with characters gaining origin stories and character arcs; as of January 2026, ten comic books have been released, marking a long-term transition from symbolic IP to story-driven IP.
Founder: Gary Vaynerchuk (@garyvee). Founder of VeeFriends, created the project in 2021 to combine NFTs, character IP, and community. He is the founder of VaynerMedia and a prolific content creator, building a blockchain-enabled collectibles ecosystem through VeeFriends.
President: Andy Krainak (@krainak). Joined Gary's team in 2013, serving as social media intern, digital media manager, and brand director. In 2021, he became President of VeeFriends, leading overall operations and strategy.