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About Superlogic
Superlogic is an enterprise loyalty platform whose core business is helping companies replace traditional points or physical gifts with "experiential rewards." Specifically, it provides a set of technology tools that allow brands to source and manage various experiences—such as concert tickets, sports events, and fine dining—and integrate them into their own membership programs.
Its core competitiveness lies in the "experience-first" narrative: compared to points that easily depreciate or ordinary merchandise, experiences evoke stronger emotional resonance, thereby boosting loyalty. This addresses the market pain point that traditional loyalty programs often become "dormant points"—users accumulate large amounts of points but are too lazy to redeem them, leading to low engagement. Superlogic makes points "spendable" by offering a rich catalog of high-value experiences, thus enhancing user stickiness.
In the past six months (March to September 2026), Superlogic announced in May 2026 a partnership with Crypto.com to integrate over one million travel and lifestyle experiences into its global rewards program. This demonstrates the platform's ability to land with large enterprise clients and indicates that its experiential inventory is continuously expanding.
In May 2026, Superlogic's Bookit.com helped power Crypto.com's global rewards program, surpassing one million travel and lifestyle experience bookings. This marks a major milestone in scaling experiential rewards within the crypto ecosystem.
Looking ahead, Superlogic continues to focus on AI-driven personalization, gamified customer journeys, and first-party data collection. The company plans to expand its white-label experiential rewards network, offering tens of thousands of VIP experiences across music, sports, dining, and culture via API integration for enterprise brands.
Lin Dai: Co-founder and CEO of Superlogic. Graduated with honors from Carnegie Mellon University's Tepper School of Business. Previously co-founded TAP Network, a blockchain loyalty technology company; served as General Partner at ChainLink Crypto Fund; held roles including CMO of Keek and VP of Digital Programming at Emmis NY. Extensive experience in digital media and blockchain.
Matt Senter: CTO of Superlogic. Holds a B.S. in Computer Science from North Carolina State University. Co-founded and served as CTO of Lolli, a bitcoin rewards platform; co-founded Cosmic, a content commerce company acquired by PopSugar then Rakuten; also founded Kungfuters and SeedMatrix. Deep technical background.