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About Pointsville
Pointsville is a digital asset infrastructure and loyalty platform that helps businesses create, manage, and deploy tokenized loyalty programs. Its core offering is a unified system where companies can issue branded loyalty points, rewards, and digital assets across multiple blockchain networks, with features like real-time balance tracking, flexible redemption options, and compliance tools.
The platform's key strength lies in its ability to bridge traditional loyalty systems with blockchain-based digital assets. It supports multiple chains, integrates with existing financial systems, and provides regulatory compliance features, making it suitable for financial institutions, brands, and enterprises looking to modernize customer engagement without building blockchain expertise from scratch.
The market problem Pointsville addresses is the fragmentation and inflexibility of conventional loyalty programs. Traditional points systems often suffer from limited redemption options, poor cross-partner interoperability, and lack of transparency. Pointsville solves this by tokenizing loyalty assets, enabling them to be traded, transferred, or redeemed across a wider ecosystem, while giving businesses better data control and operational efficiency.
In the past six months (March to September 2026), Pointsville became a subsidiary brand under OpenAssets, which was launched as its parent company in January 2026. This transition positioned Pointsville within a broader institutional-grade digital asset infrastructure framework. The platform continued to focus on tokenized loyalty solutions, with emphasis on regulatory compliance and multi-chain support. No significant negative events were reported during this period, though the project operates in a highly competitive and evolving regulatory landscape for digital assets.
Pointsville, founded in 2020, has established itself as an end-to-end alternative asset 'factory' bridging traditional assets with digital infrastructure.
Key milestones include:
Series A funding led by Valor Capital Group, with participation from Tether, Itaú Unibanco's founding family, Nubank's co-founder, and Temasek-backed Superscrypt, among others. This strategic round united global financial leaders to accelerate RWA tokenization.
Serving as the core technology provider for Hadron by Tether, enabling the tokenized bond issuance for a micro-finance company with a $1.2B loan portfolio benefiting 300K recipients across 14 countries — a landmark in opening microfinance to new investor types.
Achieving ISO 27001 certification, demonstrating robust information security management standards for enterprise-grade digital asset operations.
Partnering with the Pittsburgh Pirates to launch a gamified rewards application within the MLB Ballpark app, showcasing the platform's capability to transform traditional loyalty programs into digital asset experiences.
Pointsville (operating as OpenAssets) has made significant strides in H1 2026. Key developments include:
Series A Funding: Completed a Series A round led by Valor Capital Group, with participation from Tether, Itaú Unibanco's founding family, Nubank's co-founder, Temasek-backed Superscrypt, SNZ, Credit Saison, K2 Integrity, and Dynamo. Proceeds will accelerate product development and global expansion.
Strategic Partnership with OpenZeppelin: Announced a collaboration to pair Pointsville's tokenization infrastructure with OpenZeppelin's security standards, strengthening institutional-grade security for digital asset platforms.
Atomic DvP Proof-of-Concept with Partior: Successfully demonstrated atomic delivery-versus-payment settlement between digital assets, regulated stablecoins, and tokenized deposits, enabling 24/7 settlement and eliminating counterparty risk.
Compliance Milestones: Achieved SOC 2 Type 2 attestation and renewed ISO/IEC 27001:2022 certification, validating enterprise-grade security and operational controls.
Core Technology Provider: Serving as the underlying infrastructure for Hadron by Tether and powering the Fanatics FanCash loyalty program, expanding real-world asset tokenization use cases.
Future roadmap focuses on: scaling infrastructure to meet global demand, advancing institutional and government projects, developing agentic commerce infrastructure, and expanding partnerships across financial markets.
Gabor Gurbacs – Founder & CEO. Wall Street veteran, strategist, and tech entrepreneur with a background in mathematics. Previously Director of Digital Asset Strategy at VanEck, where he helped pioneer regulated digital asset products. Also served as Strategy Advisor at Tether. Founded OpenAssets and Archeo Hungary. Multilingual, experienced in quantitative strategy, industry trend anticipation, and multi-project management.
Surendra Kalidindi – Co-Founder, COO & CTO. Fintech entrepreneur with expertise in digital asset creation, programming, and P2P technologies. Previously Global Head of Digital Assets Technology at VanEck and Vice President of Trading Systems at Neuberger Berman. Track record in building secure, scalable, user-friendly solutions and leading international teams. Dedicated to advancing financial inclusion globally.