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About JE Labs
JE Labs is a marketing studio focused on AI and frontier tech (including Web3) projects. Its core business includes go-to-market strategy, narrative design, global media distribution across 30+ channels, KOL marketing with a network of 1,000+ creators, developer relations, and community building.
Its competitive edge lies in a four-phase momentum system: identifying technical moats, activating ecosystem partners, launching high-signal campaigns, and sustaining growth through feedback loops. JE Labs also built internal tools like KOL Pricer (CPM-based creator rate estimation) and Social Listening (sentiment and trend tracking), which were later packaged into a free platform called WeLike.
Market pain points addressed: teams pricing KOLs on gut feel, tracking market sentiment by manually scrolling X, and spending half a day on campaign reporting. JE Labs solves these with data-driven pricing, automated sentiment analysis, and one-page campaign snapshots with AI-generated summaries and next-round strategy suggestions.
In the past six months (2026-03-12 to 2026-09-12): launched WeLike on Product Hunt (July 2026) offering free AI marketing tools; released Campaign Snapshot for automated KOL campaign reporting; hosted a no-code AI agent workshop in San Francisco with Creao AI and Bytedance (June 2026); and supported the FAT Protocol launch — an open standard for making AI agents verifiable, ownable, and tradable onchain, live across Arbitrum, BNB, Base, and Ethereum (August 2026).
JE Labs (Web3 marketing studio) has made notable progress in H1 2026. In July 2026, it launched WeLike, a free AI marketing toolkit for frontier tech builders, which includes KOL Pricer (CPM-based creator rate estimation), Social Listening (sentiment/trend analysis), Smart Alerts (Telegram notifications), and Strategy Reports. The studio also released Campaign Snapshot for automated KOL campaign reporting. In August 2026, JE Labs contributed to the FAT (Fungible Agent Tokens) Protocol, an open standard making AI agents verifiable, ownable, and tradable onchain, live across Arbitrum, BNB, Base, and Ethereum, and now in Ethereum's standardization process. The studio reports 100+ high-tech engagements, 100M+ technical impressions, and a network of 1,000+ creators. Future focus areas include expanding the WeLike tool suite, deepening AI-agent ecosystem growth, and sustaining its four-phase momentum system (moat design, ecosystem leverage, surge creation, flywheel sustainment).
Evie, founder and CEO of JE Labs (the only disclosed core executive; no co-founders disclosed). She holds an M.Sc. in Marketing & Strategic Management from NUS. Previously: Digital Marketing Analyst at Deloitte, Investment Analyst at Tencent and Bixin Ventures, and BD Manager at OKX Wallet, where she scaled a core business to 10M+ global users, built 100+ ecosystem partnerships, and published 20+ research reports. Founded JE Labs in July 2024; has served 100+ AI/robotics/fintech projects and advised 4 top-tier exchange listings.