Imaginary Ones

Imaginary Ones is a Web3 casual gaming ecosystem built around a collection of 8,888 fully animated 3D character NFTs. Its core business includes mobile-first casual games such as Bubble Rider and Bubble Rangers, alongside a digital theme park concept called Imaginary Carnival, where players stake the $BUBBLE token, evolve pets, and play carnival games to earn crypto rewards.

Its main competitive edge lies in making Web3 gaming accessible to mainstream audiences through simple, hyper-casual gameplay and mobile distribution. The project also demonstrated brand partnership capabilities by collaborating with HUGO BOSS on co-branded NFTs and merchandise, which sold out within minutes. The $BUBBLE token economy and the pet evolution system provide ongoing engagement and reward mechanisms.

The market pain point addressed is the high barrier to entry in Web3 gaming, which often intimidates non-crypto users. By offering free-to-play style casual games on iOS and Android, Imaginary Ones lowers the entry threshold and uses familiar gameplay loops to introduce blockchain rewards gradually.

In the past six months (March to September 2026), Imaginary Ones announced a partnership with Immutable to develop a series of mobile-first casual games on Immutable zkEVM, leveraging gas-free transactions and custom smart contract support. The collaboration aims to bridge Web2 and Web3 gaming experiences. No major negative events were reported during this period.