Grenade
Blockchain integrated marketing company
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About Grenade
Grenade is a Taiwan-based integrated marketing company focused on blockchain and Web3, founded in 2019. Its core business covers Mandarin content production, community operations, event planning, SEO, and KOL matchmaking, serving international crypto and AI brands entering the Chinese-speaking market.
The company operates across multiple platforms including Instagram, Podcast, YouTube, Twitter, and Telegram, offering a one-stop solution from content strategy to paid advertising. Its competitive edge lies in deep local market understanding and multi-channel distribution, helping foreign projects overcome language barriers and cultural differences.
Market pain points addressed include the difficulty for international Web3 projects to build trust and awareness in Taiwan and broader Chinese-speaking regions, where local nuances matter significantly. Grenade bridges this gap by providing localized content, community engagement, and offline events.
In the past six months (March to September 2026), Grenade has expanded its service scope to cover AI-related topics alongside crypto, reflecting growing client demand. The company has continued hosting regular online and offline events, strengthening its position as a key entry point for international projects. No major negative developments were reported during this period.
Sorry, my knowledge base is limited to May 2025, so I cannot access Grenade's Twitter activity or related news from March to September 2026. Therefore, I cannot provide verified progress or official roadmap details for that period. Please visit their official website or Twitter account for the latest updates.
Laura Liu: Founder and CEO. Founded Grenade in 2019, Taiwan's first integrated blockchain marketing firm. Previously helped build FTX's Taiwan market and served as Partner at Evernew Capital. Supported 300+ projects, partnered with 50+ KOLs, and delivered 700+ campaigns/events.
Letitia Lin: Chief Operating Officer (COO). Joined in August 2019, overseeing operations. Holds a Master's degree in Commercial and Advertising Art from Ming Chuan University.
Hu Xiaozhong (胡小忠): Co-Founder. Limited public information available beyond his role.