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About Green Dots
In the past six months, Green Dots has made several key advances. In May 2026, it released its 2025-2026 Web3 Marketing Study, based on surveys of 150+ companies, showing that KOL marketing has become Web3 distribution infrastructure—84.4% of teams used paid KOLs, yet CAC expectations remain misaligned with reality. In July 2026, it published a Green Dots Select case study: with a $25K budget, it screened 15 long-term creators from 750+ applicants, producing 190 deliverables and 967K views on X, validating its "research challenge + long-term collaboration" model.
Looking ahead, Green Dots emphasizes a shift from one-off campaigns to sustained creator partnerships, including ambassadorships and monthly retainers. It also integrates founder personal branding into acquisition strategy (63.3% plan to invest) and explores AEO/GEO and AI search optimization (44.3%). The overall roadmap is to build a more measurable distribution system rather than pure media buying.
Stacy Muur: Founder & co-founder of Green Dots. Web3 marketer with 10+ years in crypto, specializing in GTM strategy, founder-led growth, and narrative architecture. Contributed to campaigns for Sui, Mantle, Citrea, etc. Recognized figure in the Web3 content space.
Anastasia B.: Managing Partner at Green Dots (since Mar 2024). Previously Marketing Manager at Spin Labs, Project Manager at CLS Global, intern at BCG and Knight Frank. Holds First Class Honours in Economics and Finance from University of London and a bachelor's in Economics from HSE.