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FORMLESS is a decentralized protocol whose SHARE Protocol provides an API for creating and managing revenue-sharing smart contracts on EVM-compatible chains. It enables developers to integrate revenue distribution, micropayments, and royalty logic into applications or content, achieving automated and transparent fund routing. The protocol also involves decentralized rights management, allowing creators to directly control access pricing and distribution conditions.
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About formless
Formless operates the SHARE Protocol, a blockchain-based digital content distribution engine. Creators set their own price per stream (view/listen), distribute content directly to consumers via smart contracts, and receive royalty payments automatically each time content is accessed, without waiting for platform settlement.
Its core competitiveness lies in decentralized peer-to-peer distribution: pricing, distribution, and revenue allocation are all executed automatically by smart contracts with transparent on-chain records, eliminating reliance on intermediary platforms. Traditional content platforms typically have long royalty settlement cycles (often 3-6 months), opaque revenue distribution, and high platform fees. SHARE addresses these pain points through instant on-chain settlement while giving creators full control over pricing.
In the past six months (March to September 2026), SHARE adjusted its participation mechanism in May, shifting rewards from mere attention to participation behavior and removing paywalls from participation. The platform continues to build direct-to-consumer (D2C) distribution infrastructure for music and other content domains.
Brandon Thorpe: Co-founder and CTO. Former Staff Engineer at Google AI, leading teams at the intersection of RMI and Search; previously a Senior Engineer at Apple, contributing to iOS releases. Music industry background, having worked with Timbaland and Dallas Austin.
Jason Martin: Co-founder and CEO. Holds an MBA from Georgia Tech, with over 20 years of experience in operations, communications, and product marketing. Formerly led product marketing at Unbanked, enabling crypto payment rails for partners including Litecoin and Nexo.
Bixia Mac: Co-founder and COO. Economist with over ten years of experience in traditional finance at Morgan Stanley, E*TRADE, and Fidelity. Early adopter of DLT, overseeing financial planning and operations.