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About Cool Cats
Cool Cats launched on July 1, 2021, initially priced at 0.06 ETH. After slow early sales, the price was reduced to 0.02 ETH and the collection sold out in 8 hours, quickly becoming a blue-chip NFT project.
In January 2022, the Cool Pets companion collection and $MILK token launched, building the Cooltopia ecosystem where users could earn tokens through daily quests, expanding NFT utility.
By March 2022, cumulative trading volume exceeded $290 million, ranking among top NFT projects.
In November 2023, Cool Cats appeared in Macy's Thanksgiving Day Parade, reaching an estimated 28.5 million viewers, a mainstream cultural breakthrough.
In September 2024, the animated series "The Milk Chug" premiered, marking a transition to an entertainment brand.
In 2025, Animoca Brands completed a strategic investment, acquiring majority interest with Coin Operated Group, advancing Cool Cats' global Web3 expansion.
Over the past six months (2026-03-05 to 2026-09-05), Cool Cats has made significant strides. On July 27, 2026, the project launched a crafting feature within Cooltopia, enabling players to build items from materials, unlock higher-tier quests, and mint the rare Space Princess NFT—a collectible tied to player activity rather than a fixed supply. This update deepened gameplay progression and utility.
Simultaneously, Cool Cats activated individual traits for Cool Cats NFTs in Otherside (Yuga Labs' metaverse), following the base avatar rollout in November 2025. This marked Step 2 of their metaverse integration, allowing holders to showcase unique characteristics.
In parallel, the project announced development of three mobile games, with two partners being Animaba Brands subsidiaries, signaling a push into mainstream gaming. Additionally, Cooltopia access was closed on July 27, 2026, and the $MILK social token was retired, with a final burn event planned.
Looking ahead, Cool Cats' roadmap focuses on expanding gaming ecosystems, deepening metaverse presence, and broadening IP reach. The team aims to onboard one million holders within five years, leveraging storytelling NFTs, physical/digital goods, and customizable collectibles. Partnerships with Ledger, Hologram, and Macy's (including a Thanksgiving Day Parade balloon) underscore their entertainment-driven strategy, while the 'Journey' gamified narrative experience continues to engage users through quests and puzzles.
Co-founders:
- Colin Egan (clon): Chief Artist, creator of the Blue Cat character (originated in 2013), still serving.
- Evan Luza (elu): Creative Director, shaping artistic vision and brand, still serving.
- Tom Williamson (xtremetom): Blockchain expert/Technical Lead, departed April 2023.
- Rob Mehew (Lynqoid): Project Manager overseeing daily operations, departed April 2023.
Current core executives:
- Ken Cron: Chairman & CEO of Coin Operated Group (Animoca Brands and Coin Operated Group hold majority stake in Cool Cats Group).
- Yat Siu: Co-founder & Executive Chairman of Animoca Brands, newly appointed board member.
- Kenneth Shek: Project Lead of Moca Network, newly appointed board member.