Claynosaurz

Claynosaurz is a Web3 entertainment IP that started as a 10,222-piece NFT collection on Solana in November 2022, featuring four dinosaur characters—Flea, Bex, Trix, and Milo—set in a world called Claynotopia. The brand has since expanded beyond digital collectibles into short-form vertical videos, animated micro-episodes, and a planned 39-episode series co-produced with Mediawan Kids & Family.

Its core strength lies in a fan-first, community-driven IP model. Rather than following the traditional studio pipeline of developing content first and monetizing later, Claynosaurz builds the audience first through social media and digital collectibles, then distributes content across platforms like Amazon Prime Video and Apple TV. The brand has amassed over 1 billion social views and more than 1 million cross-platform followers.

The market pain point it addresses is the disconnect between fan contribution and fan reward in traditional entertainment. Fans generate attention and social equity but receive little financial or experiential reciprocity. Claynosaurz attempts to close this loop through mechanisms like the $HEEBOO token, equity options for NFT holders, and a "Watch and Collect" system that lets viewers claim collectible cards tied to specific story moments.

In the past six months (March to September 2026), Claynosaurz launched its first three animated micro-episodes on Amazon Prime Video and Apple TV in July, each about two minutes long and bundled with collectible card sets. The company also reserved 15% of brand equity as stock options for eligible NFT holders on July 2, though these options are non-tradable and only realize value upon acquisition or IPO. A Gameloft mobile game was announced in September 2024, and a Sui Network expansion with the Popkins collection launched in May 2025. Notably, the original NFT mint raised only about $1.34 million, far below the amounts seen in many NFT boom-era projects, reflecting a deliberately lean capital approach.