Bundle
A blockchain marketing platform with shared multi-brand reward pools
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About Bundle
Bundle is a blockchain-based rewards platform that lets brands pool the money they would normally spend on discounts and cashback into a shared reward pool. Users earn lottery tickets by making purchases, referring friends, or completing specified actions, giving them a chance to win large prizes.
Its core narrative is "networked rewards" — combining incentive budgets from multiple brands so each can offer rewards far beyond its own capacity, especially helping small and medium enterprises compete with larger companies. Meanwhile, the platform uses stablecoins for backend global payments, but the user interface remains a familiar Web2 experience, lowering the barrier to adoption.
The market pain point is that traditional discounts and cashback are increasingly ineffective at attracting users and are costly, while SMEs cannot afford attractive rewards. Bundle solves this through a shared pool, allowing brands to achieve higher conversion rates at lower cost, and users to receive more meaningful rewards.
In the past six months, Bundle officially launched in July 2026 and published pilot results: partnering with five companies across five markets, it distributed over $100,000 in rewards, with more than 1,100 winners and a top prize of $50,000. Participating brands saw conversion rates four times higher than traditional campaigns. This indicates initial validation of its model.
Bader Al Kalooti, Co-founder & CEO of Bundle, was an investment banking associate at Citi, founded Mybox (formerly Laundrybox) which was acquired by Circ, then served as Head of Expansion & Exports MENA at Amazon and Regional Head MENASAT at Binance.
Mostafa Wanas, Co-founder & COO, was a Director at EFG Hermes investment banking, co-founded Kindi Capital, and now leads Bundle's operations.
Sabih A., Founding Member and Director of Products & Platforms, previously held roles including Head of Product Partnerships at MarketFinance, Ecosystem Product Lead at Signal AI, and CTO at Lifecare International. He holds an MPhil in Nanotechnology from the University of Cambridge.
Eugene Potemsky, Director of Technology, is responsible for Bundle's technical architecture.
Bundle has recently expanded its team with three key hires. Mostafa Wanas joined as Co-founder & COO in April 2026, Mo M. as Marketing Lead in May 2026, and Eugene Potemsky as Director of Technology in July 2026. No departures were reported.