Brud

Brud is a community-driven media studio centered on virtual characters, with representative characters including Miquela. Its core business is creating virtual characters and building stories and worlds around them. Brud's narrative emphasizes "community-owned media": handing story writing, creative tools, and decision-making power to fans and creators rather than being monopolized by a centralized team. Through a community-driven technology ecosystem, fans can participate in co-creation and governance of IP, addressing issues of low fan participation and concentrated IP ownership in traditional media. Brud's core competitiveness lies in the combination of its virtual character creation capabilities and community collaboration infrastructure, transforming content creation from one-way output to collective construction.

In the past half year (March to September 2026), Brud's community metrics remained stable, with its X account follower count around 2,400 and nearly zero monthly change; no significant product updates or project changes were identified. Overall, Brud is still in the stage of community building and ecosystem exploration.