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About Aylab
Aylab is a Web3 traffic and user acquisition platform rooted in mobile gaming. Its core business is an AI-powered advertising network that connects Web3 projects with real, active users through smart contract-integrated ad campaigns and task-based acquisition.
Its main competitive edge lies in owning its proprietary user inventory—built from its gaming products like Cricket Fly, which accumulated over 7.5 million downloads and 2.5 million unique active wallets. This self-owned traffic base, combined with AI-driven targeting that filters bots and farming accounts, allows advertisers to reach high-quality users rather than fake traffic.
The market pain points Aylab addresses include low retention rates, high user acquisition costs, poor campaign tracking, and the prevalence of bots in Web3 advertising. By leveraging on-chain and off-chain behavioral data, it aims to deliver measurable results and improve long-term engagement.
In the past six months (March to September 2026), Aylab has focused on expanding its AI-powered targeting capabilities and its network of 500+ dApps. It launched a precision targeting platform in late 2025 that identifies high-conversion wallets based on real on-chain activity. It also formed strategic partnerships with wallet providers like Cwallet and HyperPay, as well as gaming infrastructure projects like zkRace and AI agent economy projects like PROM. These moves signal a shift toward quality user acquisition and deeper integration with DeFi, GameFi, and AI-related ecosystems.
No significant negative developments were found in the past two years beyond general industry challenges around bot traffic and campaign effectiveness.
Co-founder Wali K. has served as co-founder of Aylab since October 2023 and is also co-founder of Gamifly. He holds an INSEAD MBA, a bachelor's degree from the National University of Singapore, and completed a football digital marketing course at Sports Business Institute Barcelona. He previously headed Daraz Advertising Solutions, building OTT live and VOD businesses; founded Sports Connect, partnering with top football clubs; and served as Digital Strategy Consultant to the Prime Minister's Office of Pakistan.
Current core executive Jeoung Seok Han has served as Head of Korea BD since May 2024. He earned a bachelor's degree in economics (summa cum laude) from New York University, worked as an interpreting officer at the Korea Defense Language Institute, and has been involved in family real estate urban development business.