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About W3GG
W3GG, formerly YGG SEA, is the first SubDAO of Yield Guild Games and has evolved from a gaming guild into a decentralized gaming protocol. Its core business focuses on building a Web3 gaming ecosystem in Southeast Asia, connecting players, developers, and publishers through blockchain technology. The protocol enables true digital ownership of in-game assets, rewards players for contributions and achievements (such as playtime, testing, and community building), and bridges traditional and blockchain gaming. W3GG leverages one of Asia's largest Web3 gaming communities, with access to over 20 million gamers and investments in 70+ games.
Market pain points addressed: In traditional gaming, players invest time and money but own nothing—assets are locked in centralized servers, and value flows only to developers. W3GG solves this by giving players verifiable ownership of assets and a stake in the ecosystem, transforming them from passive consumers into stakeholders and decision-makers. It also helps developers access a large, engaged player base and reduces the friction of entering Web3.
Recent development (2026-03-13 to 2026-09-13): W3GG launched the "Quest to Airdrop" campaign ahead of its Token Generation Event. Players register on the platform, mint a W3Key Soul Bound Token as a digital identity, and complete daily tasks, social challenges, and partner-game missions (e.g., Wild Forest, Heroes of Mavia, Apeiron, Genopets) to earn WXP points. The top 5,000 players on the leaderboard share a pool of 10 million W3GG tokens, with exclusive rewards for the top 50. The campaign integrates social tasks with blockchain gameplay to drive engagement and prepare for the token launch.
W3GG, formerly YGG SEA, was founded in 2021 as the first subDAO of Yield Guild Games, focusing on Southeast Asia and pioneering a 70% revenue share model to drive the play-to-earn economy.
In June 2023, YGG SEA rebranded to W3GG to establish an independent brand identity and appointed Irene Umar as CEO, marking a transition from a guild to a broader ecosystem.
W3GG announced the launch of its token private sale on July 1, a key step in its tokenization process to fund ecosystem development.
Over the past six months (2026-03-05 to 2026-09-05), W3GG has made significant strategic strides.
Key developments:
- Rebranding from YGG SEA to W3GG, appointing Irene Umar as CEO, signaling a shift toward a community-driven, independent identity within the YGG network.
- Announced a strategic partnership with Lussaio, a Web3 space exploration game, to expand its gaming portfolio and user engagement.
- Hosted W3LEAGUE Thailand 2026, a Mobile Legends: Bang Bang tournament with 80 teams, reinforcing its regional esports presence.
Future focus and roadmap:
- Scaling scalable tech tools such as community management and quest systems, to be rolled out during the rebranding campaign.
- Expanding presence across Southeast Asia, with a focus on nurturing stronger connections with community, partners, and stakeholders.
- Leveraging close ties with the YGG network to drive growth and reach new heights in the Web3 gaming ecosystem.
W3GG co-founders: Irene Umar (former CEO, now Indonesia's Deputy Minister of Creative Economy) and Chin Yaul Yu (Co-founder & CEO; chartered accountant; ex-KPMG, ex-YGG SEA Head of Finance).
Current core executives: Ida Mok (Chief Legal Officer, blockchain legal expert); M. P. Arman (Head of Community); Irsyad Rouyani (Head of Product & Design); Thana Srilaveevilas (Head of Gaming); Napassorn Methasurarak (Thailand Project Lead).
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