Unserious
An on-chain entertainment company reimagining the future of decentralized brands
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About Unserious
Unserious is an on-chain IP operator describing itself as a decentralised brand builder: it acquires NFT collections that already have communities, brings the original creator back to lead creative direction, and uses a professional team for branding, collaborations and consumer products so digital collectibles become an IP with ongoing operations rather than a one-off drop of images. It targets the many NFT projects that lose their narrative, community and stewardship after minting, where assets remain on chain but operations have stopped.
Bringing the original creator back is central, since community identity usually attaches to a specific person and a swapped team loses trust. On 22 July 2026 the company announced the acquisition of the Creepz collection with its original creative lead returning, later dismissing rumours tied to a lizard-people conspiracy and confirming the brand direction. The risk is that such assets are small and illiquid with violent price swings, and whether IP acquisitions convert into real licensing, merchandise and content revenue is only an early signal.
Unserious, a Web3 brand operations firm, acquired the NFT project Creepz on July 22, 2026, with backing from investor Adam Weitsman. This marked a strategic move to revitalize the IP through professional brand management. Original creator Psychrome returned to lead creative direction, signaling a long-term commitment to ecosystem building beyond quick flips. The team, with prior experience from ApeCoin launch and collaborations with Nike and Disney, positions this as a foundation for future token utility ($CREEPZ) and mainstream brand integration.
On July 22, 2026, Unserious announced the acquisition of Creepz, a well-known NFT collection from the 2021-22 cycle, backed by entrepreneur and investor Adam Weitsman and bringing original creative lead Psychrome back to lead IP development. Psychrome, who has worked with brands including Nike, Disney and Warner Bros., returns as the creative force behind the Creepz lore. The team also formally denied the playful 'lizard people' rumors and refocused on revitalizing dormant NFT IP through professional brand operations.
Future strategy and roadmap: Following the acquisition integration, Unserious plans to launch a token generation event (TGE) centered on $CREEPZ or a related ecosystem token, with no fixed date yet; the team has hinted that the upcoming CREEPZ token ecosystem may reward long-term holders and community participants. The roadmap is to transform native NFT brands from collectible assets into broader entertainment and consumer assets, leveraging an operating team with ApeCoin launch experience to drive IP licensing, media partnerships and ecosystem expansion, and to sustain the long-term brand value of dormant IPs like Creepz through institutional-grade operations.
Psychrome — Head of Creative & IP; original creator of the Creepz lore and a globally exhibited artist with commercial work for Nike, Disney, Warner Bros. and Rovio.
Adam Weitsman — Investor; entrepreneur and backer who funded the Creepz acquisition.