Try Your Best

Try Your Best (TYB) is a Web3 loyalty platform where users join brand communities and earn each brand's own coins by completing tasks, posting product reviews called 'obsessions', and making purchases. Coins never expire, and each brand sets its own exchange rate and redemption cap. Rewards include discounts (up to 20% off at level 1, up to 50% at level 3) and, for some brands like Ritual, direct product trades (18,000 points for a bottle of vitamins). The platform runs on Avalanche, and users receive on-chain tokens and NFTs as collectibles.

Core value: TYB turns passive shoppers into active brand participants through gamified engagement, offering brands direct consumer insights and organic content while giving users tangible rewards and early access to product drops.

Pain points addressed: Traditional loyalty programs are often one-dimensional and disconnected from community. TYB creates a closed-loop ecosystem where participation adds value to the brand and users earn meaningful digital rewards.

Recent developments (2026-03 to 2026-09): The platform has onboarded over 200 brands, including Glossier, Rare Beauty, Saie, Poppi, Set Active, and Urban Outfitters. Streaks feature was introduced, rewarding daily logins. Early access drops became a regular perk, such as a dress on 12th Tribe exclusive to TYB members.

Notable issues: Many brands require minimum cart spends before discounts apply (e.g., Outdoor Voices has a $47 minimum). Some brands request usage rights to user-generated content, allowing them to run it in ads without additional payment. For brands without a shop, accumulated points have no redemption value. The platform is widely seen as more beneficial to brands than users, with content creation effectively paying around $7 per hour in product value.