Truth Arts
Web3 creative studio building NFT games and cross-chain experiences
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About Truth Arts
Truth Arts is an entertainment company focused on building modern fantasy and sci-fi worlds. Its core business revolves around developing original intellectual properties and providing tools for creators to construct persistent, explorable 3D environments. The company's key strength lies in AI-driven world-building, which allows users to upload a single reference image or text prompt and generate a fully navigable space that maintains visual consistency across multiple shots and sessions. This solves a major pain point in content creation: traditional AI image generators produce one-off images that lack coherence, making it difficult for creators to maintain a recognizable visual style or reuse settings. Truth Arts' platform enables creators to build a reusable world once and return to it repeatedly, saving time and enhancing production efficiency. It also addresses the psychological need for audience trust, as consistent environments make viewers feel connected to the story's universe. In the past six months (March to September 2026), Truth Arts has focused on expanding its world-building capabilities, likely integrating advanced AI tools similar to those seen in the broader market, such as OpenArt Worlds or YouArt's fantasy generator. The company has also been active in the NFT space, with its Goblintown project launching a Solana meme coin in July 2025, indicating ongoing engagement with crypto-native audiences. However, no major negative events have been publicly reported in the last two years. The company continues to operate as a private entity, with its website and social media channels serving as primary communication platforms.
Truth Arts emerged from the 2024 merger of Truth Labs and Upstream, unifying their NFT ecosystems under one entertainment and technology company. In February 2024, the company launched Operation Resurrection, a landmark initiative allowing holders of Goblintown, Illuminati, and related NFTs to burn their tokens in exchange for future equity via SAFE agreements on Republic — a pioneering sharedrop model that set a precedent for NFT-to-equity conversions. The company expanded into gaming with Escape Goblintown, its first Roblox title released in June 2024, and developed Portals, a cross-chain platform bridging its NFT collections across multiple blockchains. These milestones reflect Truth Arts' strategic shift from NFT collectibles toward building a sustainable IP franchise spanning games, content, and community-owned value.
Co-founders and key executives:
Alexander Taub (Co-founder & CEO) - Previously founded SocialRank and Upstream, which merged with Truth Labs to form Truth Arts.
Process Grey (Co-founder & Chief Creative Officer) - The artist behind the distinctive goblin artwork and worldbuilding.
Cesar Kuriyama (Co-founder) - Founder of 1 Second Everyday, contributing to the creative vision.
Michael Schonfeld (Co-founder & CTO) - Technical lead, co-founder of Upstream.