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TrueNorth is an MCP (Model Context Protocol)-based crypto market analysis tool that provides AI assistants with real-time on-chain data, derivatives metrics, and market scanning capabilities. It connects to 50+ data sources through a standardized interface, supporting technical indicators, funding rates, open interest, liquidation clusters, and comprehensive research report generation. Founded by Alex Lee and Willy Chuang, it has raised seed funding from cyber Fund and SNZ Holding.
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About TrueNorth
TrueNorth is an AI-native trading workspace for crypto, positioning itself as an 'AI discovery engine' that aggregates 30+ live data sources (CoinGecko, DeFiLlama, Hyperliquid, Polymarket, etc.) into a single analytical interface. Its core offering is two-tiered: individual tools for specific data points (RSI, funding rates, open interest, liquidation clusters, TVL), and 'Expert Playbooks' that run multi-step institutional research workflows in 10–30 seconds, producing structured reports with entry/SL/TP levels and risk-reward calculations.
The core narrative is evidence-based analysis rather than prediction. The platform is designed to help traders answer questions like 'is this rally supported by healthy positioning?' by combining derivatives, on-chain, and market structure data. It also supports adversarial analysis—asking the AI to dismantle your own thesis—and preserves context across iterative research sessions. Execution is optional and non-custodial, routing orders to venues like Hyperliquid.
Market pain points addressed: fragmented datasets across charts, funding, OI, and on-chain dashboards; information overload without actionable synthesis; and the gap between signal and action. TrueNorth's differentiator is turning scattered signals into a single analytical thread, with the ability to say 'no clean opportunity' when conditions are poor—restraint that most tools lack.
Development in the past six months (2026-03 to 2026-09): In July 2026, TrueNorth launched 'TrueNorth Agents'—personalized AI agents that scan markets, set up trades, and monitor portfolios 24/7 with one-click deployment. The team also participated in the Stanford Blockchain Accelerator BASS panel on agentic trading. Execution went live on Hyperliquid in late 2025, completing the signal-to-action loop. No major negative events were reported in this period, though the platform is not a forecasting machine and does not replace risk management or execution discipline.
TrueNorth was founded in February 2025 as a crypto AI discovery engine. In June 2025, it raised a $1M strategic angel round backed by founders of LayerZero, SEI, Selini Capital, and others, marking early validation of its agentic approach. In December 2025, it completed a $3M financing led by CyberFund with participation from Delphi Labs, SNZ, GSR, and Ocular, positioning itself as financial AI infrastructure. The platform achieved 98% accuracy on finance-specific tasks, 28% improvement over general models, and 80% latency reduction, with 40,000+ whitelist users ahead of public beta. These milestones establish TrueNorth's trajectory from inception to a specialized AI layer for crypto discovery and decision-making.
Co-founders:
- Willy Chuang: Co-founder of TrueNorth. Former COO (acting CEO) of WOO Network, leading a platform with $1B+ daily trading volume; founded XKD Technology (SaaS for beauty industry) and raised Series B. B.Com from University of British Columbia.
- Alex Lee: Co-founder of TrueNorth. Former Tech Investor at Temasek (covering AI, cloud, semiconductors, etc.), consultant at McKinsey, and led product/strategy/operations at Enflame (5 generations of GPU products and IPO). Ph.D. in ECE from University of Michigan, B.S. from Tsinghua, M.S. from UCLA.
Core executive:
- Hao Chang: Head of Engineering at TrueNorth (since Aug 2025). Responsible for building agent product infrastructure, trading systems, and AI-native engineering workflows; led multiple product launches from definition to production.