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TinyTap is a user-generated content educational game platform that allows teachers, parents, and students to create, share, and play interactive learning games. It provides free creation tools, supports publishing games as subscriptions or one-time purchases, and integrates blockchain technology through Publisher NFTs for content ownership and revenue distribution.
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About TinyTap
TinyTap is a blockchain-based edtech platform where teachers create interactive educational games using a no-code tool and earn revenue from family subscriptions or direct sales. Its core narrative centers on decentralizing education: educators own their content via Publisher NFTs, donations are transparently tracked through the EDU token, and students gain equal access to learning resources. The platform addresses pain points such as undervalued teachers, centralized curriculum control, and opaque philanthropic funding. Over the past six months (2026-03-12 to 2026-09-12), TinyTap has continued integrating AI features, including prompt-to-game generation and tools that convert existing media into learning activities, expanding its library of over 250,000 games. No significant negative developments were reported in the last two years.
Founded in 2012 by Yogev Shelly and others, TinyTap started as a no-code platform for teacher-created content. In its early years, it focused on community content accumulation, reaching about 80,000 pieces by 2017 but generating no revenue. From 2018 onward, it began selling to parents, with revenue growing from roughly US$1,000 per month to millions per year, validating the commercial value of UGC educational content.
In June 2022, Animoca Brands acquired 80.45% of TinyTap for about US$38.875 million, incorporating it into its Web3 education strategy. In Q4 2022, TinyTap launched Publisher NFTs, tokenizing co-publishing rights. The first batch of six NFTs sold for 138.926 ETH (about US$228,000), with teachers receiving 50% of net proceeds plus ongoing revenue shares, marking the first time educational content creators earned sustained returns through on-chain assets.
In April 2023, TinyTap raised US$8.5 million from investors including Sequoia China and Polygon to expand its Web3 education ecosystem and launch the decentralized protocol Open Campus. These milestones collectively shaped its transformation from a Web2 platform to decentralized education infrastructure, offering teachers new models of digital property rights and on-chain income.
Over the past six months, TinyTap has advanced its AI education and on-chain ecosystem: 1. Officially launched Eddy (GoEddy), an AI language tutor offering multilingual, real-time adaptive 1-on-1 spoken practice and gamified lessons. 2. Released TutorClaw via MCP, integrating with Claude/OpenClaw to proactively track academics based on schedules and LMS, intervening before tests or when grades slip, positioned as an always-on proactive tutoring agent; GoEddy skills are coming to Animoca Minds. 3. Deepened the Open Campus protocol and $EDU ecosystem, advancing an on-chain open education system: targeting 150,000 educators earning on-chain revenue, with $EDU paying creators and rewards. 4. Expanded Publisher NFTs: the Genesis Collection sold for ~US$351,000, with 1,000 course NFTs planned, enabling co-publishers to earn up to 80% of future revenue. 5. Enabled transparent donations via on-chain scholarships and the Global Educators Fund. Official future focus: building a decentralized world curriculum library owned and governed by teachers and the community; using $EDU as the core governance and incentive layer; expanding Publisher NFTs and co-creation models to benefit educators, supporters, and students.
Co-founder & CEO Yogev Shelly: Graduated in Visual Communication from Bezalel Academy of Art and Design; former UX/UI Director at Rounds and co-founder of BulletinTV. Became CEO of TinyTap in September 2012, growing the platform to 300,000+ teacher-created games and launching AI tutor Eddy.
Co-founder & CTO Uri Lazar: Holds a BSc in Computer Science from the Hebrew University of Jerusalem; former web developer at YouNow, PlayCode, and others. Since October 2012, he has been responsible for TinyTap's servers, APIs, HTML5 player, and Android development.
COO Nissim Pinto: Holds a BSc in Computer Science and Mathematics from Bar-Ilan University and an MBA from the Open University of Israel; formerly Software Architect/Product Manager at Ness Technologies, co-founder of Appside, and Senior Product Manager at Playtech. Joined TinyTap in 2019 as VP Products and became COO in June 2021.