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About TinyTap
TinyTap is an education content platform for children and teachers: creators assemble interactive lessons in a visual editor, and the platform shares subscription and single-course revenue. Its on-chain layer mints course copyright and revenue rights as NFTs, letting teachers sell ownership shares whose holders receive a contract-defined cut of later subscription income, which gives content assets a transferable pricing and settlement path.
A course is broken into questions, illustrations and voice clips in the editor, and revenue splits by subscription time and single-course sales, with a revenue-rights NFT mapping to a share of one course's future income. Buyers claim by share in the contract, calculated monthly on subscription revenue the platform actually collects. Content centres on preschool and primary subjects, distributed through school purchasing and family subscriptions, with the chain recording only ownership and splits.
Founded in 2012 by Yogev Shelly and others, TinyTap started as a no-code platform for teacher-created content. In its early years, it focused on community content accumulation, reaching about 80,000 pieces by 2017 but generating no revenue. From 2018 onward, it began selling to parents, with revenue growing from roughly US$1,000 per month to millions per year, validating the commercial value of UGC educational content.
In June 2022, Animoca Brands acquired 80.45% of TinyTap for about US$38.875 million, incorporating it into its Web3 education strategy. In Q4 2022, TinyTap launched Publisher NFTs, tokenizing co-publishing rights. The first batch of six NFTs sold for 138.926 ETH (about US$228,000), with teachers receiving 50% of net proceeds plus ongoing revenue shares, marking the first time educational content creators earned sustained returns through on-chain assets.
In April 2023, TinyTap raised US$8.5 million from investors including Sequoia China and Polygon to expand its Web3 education ecosystem and launch the decentralized protocol Open Campus. These milestones collectively shaped its transformation from a Web2 platform to decentralized education infrastructure, offering teachers new models of digital property rights and on-chain income.
In 2026 TinyTap put generative AI at the front of its product line: Eddy, its language tutor, holds real-time spoken conversations and adapts difficulty for families and schools, while Prompt-to-Game turns a single sentence into an interactive lesson with explanations and exercises, drawing on more than 250,000 games and 170 million plays. The platform now counts over 250,000 educators and more than 10 million registered families.
Dubai private dinner, taking its EDU-settled content marketplace and the Korean K-Campus partnership, with LG, HYBE and ICONIX as campus partners, into offline settings. Publisher NFTs and onchain scholarships remain the two anchors of its ownership story.
Future strategy and roadmap: In 2026 TinyTap pushed generative AI to the front: language tutor Eddy and Prompt-to-Game let teachers generate interactive lessons from one sentence. The next step is broadening AI courses and multilingual tutoring and replicating the Korean K-Campus model (campus partners LG, HYBE, ICONIX; 674 of 1,000 seats minted) into more markets. Dubai dinner, planning to use Open Campus's $EDU settlement to make Publisher NFTs and on-chain scholarships the two pillars of its education-ownership story and expand the content marketplace on EduChain L3.
TinyTap was founded in 2012. Yogev Shelly, the chief executive, started the company with Oren Elbaz after concluding that childhood education had barely changed despite rapid technological progress, so they turned the iPad into a lesson-authoring tool.
After Animoca Brands' acquisition in June 2022, Shelly stayed on as chief executive and steered the business toward on-chain ownership for teachers.