Roundtable Network
RTBDecentralized media publishing and monetization platform
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About Roundtable Network
Roundtable, or RTB Digital, listed on Nasdaq as RTB, is an AI and DeFi enterprise media operating system for media brands, giving publishers one backend for publishing, hosting, ad operations, distribution, community and on-chain payments while the brand keeps ownership of its domain, content and audience, with the blockchain layer used for content records and compensation settled against authentic engagement. It targets the position of professional media that depends on large platforms for distribution and monetization, delivering white-label apps and services per partner.
Partners include brands such as TheStreet, Parade, Men's Journal and Athlon Sports, distribution runs through Yahoo, MSN and Apple News, and creators including Mario Nawfal and Scott Melker use it, while crypto-side journalist payments settle in real time through Coinbase-integrated smart wallets. The platform also runs ad operations and distribution, with partner subscriptions, communities and syndication managed in the same backend.
Roundtable Network (NASDAQ: RTB) traces its long-term milestones to a 35-year media platform lineage started by CEO James Heckman with SoftBank backing in the mid-1990s, evolving from Web1 to Web4. A pivotal 2024 event was the merger with DeFi inventor Eyal Hertzog and his DeWeb team, integrating the automated market maker (AMM) and DeFi settlement into enterprise media infrastructure. Also in 2024, the platform launched at Consensus, offering decentralized publishing, IP protection, and real-time payments for professional publishers. The 2026 Nasdaq debut via reverse merger with RYVYL provided public market validation and working capital. Adoption by Yahoo, TheStreet, and 200 former Sports Illustrated team publishers demonstrated commercial traction, while a strategic media agreement included a non-refundable $10 million deposit.
The company also disclosed a ten-year contract to migrate 21 media brands, nearly 100 million viewers and about $100 million in advertising from a Web1 platform onto its Web3 media system. On September 17 it held a shareholder call on a $10 million strategic partnership.
The platform then formed a sports media alliance covering the English Premier League, adding brands such as Absolute Chelsea and City Xtra, with more than 200 sports content brands across the network. RTB shares are now tradable on Coinbase.
James Heckman — Founder & CEO; founded and led Maven (NYSE: AREN), previously head of global media strategy at Yahoo! and chief strategy officer at Fox Digital.
Eyal Hertzog — Co-Founder & CTO; founded social video network Metacafe and is an inventor of DeFi technology.
Aly Madhavji — Co-Founder & CFO; managing partner at Blockchain Founders Fund.