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About Rad
Rad is a streaming platform operated by US company Little Star Media, serving creators and viewers with channel hosting plus live and on-demand distribution across web, mobile, TV, consoles and VR headsets. It targets the layering of creator income under platform rules and advertiser pricing: Rad makes subscriptions and tips the primary monetization path, creators set membership prices from $2.99 to $99.99, the platform takes a flat 15% fee, and payouts settle through Stripe directly to creator bank accounts, while the Creator+ subscription adds 4K AI upscaling, 5.1 surround mixing and subtitle generation.
The platform also supports generative AI content and on-chain media formats, advocating verifiable-ownership multi-party transparent revenue sharing, and exposes a GraphQL API and MCP server for automation. Against comparable products it contrasts multi-screen reach and open access with YouTube Partner Program thresholds; creator withdrawals currently require a US bank account, which limits the settlement radius for non-US creators.
In October 2026, the Rad TV site showed a three-tier structure: free, Premium at $6.99 a month and Premium+ at $29.99 a month, plus a one-time Stream Pass at 0.05 ETH that keeps Premium unlocked for as long as the holder keeps it.
Rad differentiates on AI restoration, 4K upscaling and sideloading a local media library, while aggregating rights holders such as New Form and Whistle alongside independent creator channels. Stream Pass is issued on Ethereum mainnet with 9,036 still mintable, and can be resold or gifted.
Rad will run the one-time on-chain pass alongside creator subscriptions, keep distributing to consoles, VR and mobile, and use AI tooling to lower the cost of publishing for creators.
Tony Mugavero — Co-founder & CEO; studied computer engineering at SMU; founded streaming platform Littlstar (later Rad) in 2013, previously founded MoovAtom and co-founded Galvanize.
Matthew Collado — Co-founder; co-founded Rad with Tony Mugavero in 2013 and leads content and partnerships.
Dominic Giglio — Co-founder; co-founded Rad and oversees technology and product architecture.